CCR - Question 2

 Q2. How do elements of your production work together to create a sense of ‘branding’?

Starting off, The main Platform that we have used to promote our product as a brand would be on Instagram. The Page is by the name of the Studio (EclipseFilmStudios). Our targeted audience was teenagers since the music itself and lyrics correlate towards the consequences of one's actions. The theme that we had chosen for our music video itself was a mixture of 3 main colours (Red, Blue, & Black). The reason why we chose these colours is because all of them combined signify different types of psychologies for example: We used red to portray rebelliousness and give it a more exciting and energetic depiction and we had Blue to give it a more cooler tone to depict confidence and add a cooler tone to the entirety of the frame.

The lyrics and genre of the song itself tie in towards the way that people represent themselves and how we as individuals are in control of how we would want to be portrayed to humanity. The intention of the song lyrics itself are to give serious confessions portraying herself as a rebellious individual but giving it a funky & sarcastic tone to it therefore changing the whole feel of the song itself to make it more catchy and to attract consumers with colours the colour of the music video are very vital to attracting customers. Our main reason as to why we had chosen this song was because we wanted to target teenagers and utilise the funky pop song to attract consumers.